To celebrate the centenary of Maison AALLARD, an exceptional event is offered to the entire Megève community and visitors: on Saturday, January 17, 2026, at 18:30 p.m., a grand open-air sound and light show will be presented in the Place de l'Église, open to all.
A century of history and expertise
Founded in 1926 by Armand Allard, Maison AALLARD has embodied a strong connection with Megève and its values—elegance, quality, heritage, and passion—for 100 years. From generation to generation, this family business has forged a unique history with the village, remaining true to its land and traditions.
A major meeting
This festive event, conceived as a moment of sharing and conviviality, invites everyone to enjoy a visual and auditory experience in the heart of Megève. For a century, Maison AALLARD has been an emblematic figure of the village: a passionate family history, built on transmission, elegance, and lasting connections, which has helped Megève to shine far beyond its peaks.
On January 17, the façade of the AALLARD House will come alive to tell, through a poetic and immersive spectacle, everything it has observed over the decades — from the evolution of the Savoyard village nestled in its mountains to its rise as one of the most admired Alpine jewels.
After the screening, the evening will continue in the warmth of a friendly gathering, around a glass of mulled wine offered to adults and hot apple juice for children: an opportunity to celebrate together the Megève spirit, so dear to all those who love Megève.
While waiting for this festive moment, Maison AALLARD wishes you an excellent start to the season, with the arrival of the first snows which make the unique magic of Megève, as well as bright and joyful end-of-year celebrations.